Global Healthcare Strategy & UX
Designed user-centric experiences for non-prescription drug websites worldwide. The goal was to internalize design to improve value and speed, moving away from external agencies.
Client
Year
2025
Industry
Pharmaceutical / Consumer Healthcare
Role
Product designer
Challenge
No discovery processes
No data-driven decision-making
Mobile UX issues
Reliance on external agencies caused delays and higher costs.
Solution
Implemented a structured Double Diamond discovery process.
Facilite alignement and conception workshops
Introduced user testing, concept testing and analyzed quantitative data (GA, CrazyEgg)
Created deliverables to align stakeholders on product vision.
Deliverables
Discovery Insight Decks & Recommandation.
UX Roadmap based on data analysis.
A/B Test designs.
High-fidelity prototypes.
Workshops Template
User Journey Maps
Impact
Saved €20k by internalizing UX design.
Reduced design phase by 50%
Increased survey opening rates from 20% to 40%.
Increased conversion to e-retailers from 4% to 7%.
