Enterprise B2B Portal Optimization
Lead UX for two B2B product squads, designing interfaces for companies with 250+ employees within an Agile/Spotify model organization.
Client
Year
2021-2023
Industry
Telecommunications
Role
Product Designer
Challenge
Users were getting lost in a complex environment. Processes were slow, and there was a need to validate hypotheses with hard data.
Solution
Adopted a "Design by Data" approach using Contentsquare analysis. Conducted user interviews and created wireflows to align business, tech, and design teams.
Deliverables
Wireflows and User Flows.
User Test Reports & Recommendations.
High-fidelity Wireframes.
Impact
Validated UX hypotheses using quantitative data and qualitative data.
Aligned stakeholders on future workflows.
Collaborated effectively within a chapter of 120 designers.
