Lead Acquisition Optimization
Optimized acquisition funnels on web and mobile landing pages to maximize the generation of high-quality leads at a fixed cost.
Client
Year
2024
Industry
AdTech / Lead Generation
Role
Product Designer
Challenge
Needed to rapidly increase conversion rates and improve the user experience of the acquisition funnel within a short timeframe (20 days).
Solution
Adapted the Design Sprint method. Conducted benchmarks, ideation workshops, and designed 8 new features (Cross-sell, 2FA, Scheduler) with mobile-first iterations.
Deliverables
Benchmarks
Workshops
Web & Mobile mockups for 8 features.
Interactive Prototypes (2FA, Questionnaire).
Dev handoff documentation.
Impact
x2 contacted rate on appointment booking.
x3 sales rate on inbound calls.
Delivered 8 new features in just 20 days.
